We strive "To help our guests recharge their batteries, in a simple and accessible way." This applies to all our guests and hotels, every day. But it also determines the way we do business. Good business sense – yes. Naturally, we need to make money. Ethical responsibility – absolutely. Serving organic food in our restaurants is just one example. Environmental consideration – always. Almost all our hotels carry the Nordic Swan ecolabel. This is all part and parcel of the fundamental values shared by everyone at Scandic, whether we’re responsible for business development or serving breakfast to our guests. These values help us to make smart decisions and feel good, as a business and as people.