Sponsorship is part of our total market communication, working in tandem with Scandic’s other marketing activities. Sponsorship is a commercial exchange and assumes a reasonable return commitment to balance out the investment.
THE PURPOSE OF OUR SPONSORSHIP IS:
To promote the Scandic brand
To strengthen our image with the public
To create new business opportunities
To deepen and improve our contact with our customers
SCANDIC AVOIDS:
Anything associated with brutality, danger or violence
Political or religious groups
Activities which clearly damage the environment
Anything linked with tobacco and alcohol
Passive and routine donations
SCANDIC CURRENTLY SPONSORS:
Dansk Håndbold Forbund Scandic is Official DHF Partner and DHF Business Partner of the Danish Handball Federation.
The Finnish Hockey League Scandic is an official partner of the The Finnish Hockey League.
The Finnish Football Association Scandic is an official partner of the The Finnish Football Association.
Finnish Basketball Association Scandic is an official partner of the Finnish Basketball Association until 2025.
FightBack Scandic supports the FightBack foundation started by Pekka Hyysalo to support the rehabilitation of athletes suffering from brain injuryes.
Helsinki Olympic Stadium Scandic is an official partner of the Helsinki Olympic Stadium.
Finnish Sports Confederation and Team Finland Scandic is the official partner and host of the Finnish Sports Confederation and Team Finland in 2024-2026.
Swedish Football Association Scandic is a national partner of the Swedish Football Association, which includes elite football, the leagues Allsvenskan (men), Superettan (men) and Allsvenskan (women), plus the national team, the youth team and Football for All.
Swedish Handball Federation Scandic is an official supplier to the Swedish Handball Federation.
Swedish Ice Hockey Association and Swedish Hockey League Scandic is an official supplier to the Swedish Ice Hockey Association and the official hotel chain of the Swedish Hockey League.
Swedish Ski Association Scandic is an official supplier to the Swedish Ski Association, which covers both cross-country and alpine skiing.
Swedish Sports Confederation Scandic is a partner of the Swedish Sports Confederation, which is an umbrella organisation for the whole Swedish sports movement. Scandic offers sport rates for all sections of the confederation. The main task of the confederation is to support the member associations and represent the sports movement in contacts with companies, public agencies, politicians, etc.
Swedish Sports Organisation for the Disabled and Team Paralympics Scandic is an official supplier to Team Paralympics in Sweden.The Swedish Sports Organisation for the Disabled organises activities for people with physical disabilities, impaired sight and intellectual disabilities within 17 sports. The organisation also fulfils the role of Sweden's Paralympic Committee, with responsibility for paralympic sports.