Font application
Text illustrations When creating splashes and markers for offers, concepts and similar, the casual appearance of the Populaire for Scandic font allows us to play with its letters in a "poster art" manner to make the message more eye-catching.
Always use only black or white text when creating this kind of text illustration on top of a splash or box in one of our accent colours.
Keep in mind that we must not compromise on the legibility too much in commercial messages. Neither may we create designs that feel childish, see section about colour application.
Make sure that the enlarged words in the splash are those which are particularly important.
Never play with text on top of an image.
Text shading
In some units you will see a slight shading underneath text placed on a coloured background. This is done in some agency produced pieces to enhance legibility and depth in the layout. This is not a necessary feature and shall only be used on coloured backgrounds.
Please note: Shade must never be used on other backgrounds than a coloured box.