For a sustainable world

In 1993, we decided to become a leader in sustainability and drive the development of sustainability in the hotel sector. Today, sustainability is a part of our values – an integral element of all operations in our daily work.

Caring for the planet

The Nordic Swan is your sustainability guide when making travel plans. We measure our hotels with the toughest eco-label in the Nordic to ensure we're doing the right things. Today over 200 of our hotels are certified, but we will keep on going! Our ambition is to Swan certify all our hotels.