Partnerships that provide added value

2E Group is one of the leading players in the entertainment industry in Scandinavia. The group creates entertainment and meetings for more than 1.8 million guests each year – both private individuals and corporate clients. 2E Group ensures the meeting between people and the experience is superior to everything else. Founded by three entrepreneurial companies, all with passion, creativity and commitment as their driving force, the group creates authentic experiences with heart and presence – via digital channels as well as on the stage and in relationship-building meetings. Whether we are meeting at a show, musical, theatre, concert, meeting or online, it happens here and now.

Ældre Sagen is a non-political organization with over 800,000 members in Denmark. Scandic partners with LIC in Denmark for marketing and sales. We offer LIC members a special discount when they stay with us.

Edderkoppen Theatre is located in the same building as Scandic St. Olavs Plass. The theatre is therefore a natural corporate partner that enables us to offer experiences and entertainment to our guests when they stay at Scandic.

Flow Festival is an urban culture and music festival held in Helsinki. Scandic and Flow Festival have entered into a multi-year partnership, with Scandic offering convenient accommodation options for festivalgoers – making the festival experience seamless from hotel to festival gates.

The ICA Group is one of the Nordic region's leading retail companies, with around 2,300 of its own and retailer-owned shops in Sweden, Norway and the Baltic countries. Scandic works closely with ICA and ICA cards, where Scandic provides unique offers for members.

Innovation Norway is a national organisation responsible for marketing Norway as a tourist destination in all markets. Scandic is actively involved in this work by being a partner in various promotional projects.

Junibacken is a house bursting with stories, laughter and mischief. The central attraction is the story train and Astrid Lindgren's fantastic tales, but visitors can also meet many other famous figures such as Alfie Atkins, Pettson & Findus, Mulle Meck and many, many more. With Junibacken as our corporate partner, we are able to offer our guests travelling with children an enhanced experience in Stockholm when they stay at Scandic.

Lantmännen is one of the Nordic region's largest groups in food, energy and agriculture. Scandic works in partnership with Lantmännen and the Agrolkortet card. We are able to communicate offers via their monthly invoices and website. Scandic has also developed customized nutrition for sports enthusiasts together with Lantmännen AXA.

LIC is a Danish/Swedish, member-owned financial organization with special offers for members on a variety of goods and services. The organization was founded in 1952 and today has over 285,000 members. Scandic partners with LIC in Denmark for marketing and sales. We offer LIC members a special discount when they stay with us.

Mecenat AB makes it easier for students by providing benefits that are relevant during their studies. Mecenat AB issues the Mecenat card in partnership with the Swedish National Union of Students. The Mecenat card is free to students and student unions each term. Scandic offers accommodation at student rates to the target group. A valid Mecenat card must be presented at check-in.

The Stadium concept began its journey in 1974 and today there are about 100 Stadium shops in Sweden and Finland. We currently work in partnership with Stadium Sports Camp, which is a nationwide sports camp for young people aged 11–14 years. We are also looking at what other touchpoints we may have for future collaborations.

Stockholm Visitors Board AB is Stockholm's tourist board. Their task is to coordinate resources within business and municipalities while also coordinating the marketing of Stockholm under the joint brand 'Stockholm – the Capital of Scandinavia'. Stockholm Visitors Board works across four business areas: Private travel, Meetings & Congresses, Events, Tourist service and MD staff. Along with the tourism industry, they implement over 100 marketing projects in Sweden and in 15 foreign markets every year. Scandic runs workshops and trade fairs with the Stockholm Visitors Board.

Tivoli Gardens is a world famous tourist attraction in central Copenhagen. Scandic has been working closely with Tivoli Gardens for many years and markets packages with hotel and admission to Tivoli Gardens.

TusenFryd is one of Norway's largest amusement parks with about 500,000 visitors annually. The park today offers as many as 33 attractions. Scandic works together with TusenFryd to offer our guests extra excitement on holiday and during the summer months.

VisitDenmark is a national organization responsible for marketing Denmark as a tourist destination in all markets. Scandic is actively involved in this work by being a partner in various promotional projects.

Visit Finland is a national organisation responsible for marketing Finland as a tourist destination in all markets. Scandic is actively involved in this work by being a partner in various promotional projects.

VisitOslo is an organization responsible for the promotion of tourism in the capital region. VisitOslo leads the project by profiling and positioning the Oslo region as a destination. Scandic in Oslo works in partnership with VisitOslo at various sales and marketing events.

VisitSweden is a national organization responsible for marketing Sweden throughout the world. Their aim is to arouse curiosity for Swedish travel experiences and promote interest in Sweden. Their goal is to increase the number of visitors to Sweden and thereby create better business opportunities for the tourism industry. Together with VisitSweden, Scandic runs workshops, trade fairs, advertising campaigns and other marketing activities.

Wallmans Nöjen is one of Sweden's leading showbiz companies. They were the first company in Sweden to introduce the successful concept of waiters and waitresses providing on-stage entertainment. Today, Wallmans also offers their Dinnershow restaurants in Copenhagen and Oslo. Scandic cooperates with Wallmans, which gives us the opportunity to offer our guests experiences and entertainment in the Nordic region.

Wonderful Copenhagen is a network organization for partnerships in the tourism industry. Scandic partners with WOCO for marketing and sales, and participates in promotions on the international market to promote Copenhagen to foreign travelers.

We cooperate with companies and organizations that take sustainability seriously. They believe, just as we do, that caring for people and the environment can both contribute to good business and a better society.

Partnerships which make the world a slightly better place

In 1994, Scandic's environmental work started in earnest. The Natural Step was our advisor from the start, and their principles of sustainability still guide us today. The Natural Step helps businesses and organizations make strategic decisions for sustainability (economic, environmental and social).

Diversity Charter is a network for companies and organizations that are actively looking for a successful way to work with diversity. The business is an industry initiative that started in 2010 in Sweden, by companies like Scandic.

In 2014, Scandic Sweden began a co-operation with the Real Stars organization. The collaboration focuses on 'Fair Sex', that is, work against human and sex trafficking.

Scandic is part of the Consultation Committee on the environment project ICARUS, operated by Business Travel Association. ICARUS is the largest international sustainability initiative for the business travel industry.

Visita is the hotel and restaurant industry's own organization in Sweden. Scandic is part of Visita's sustainability council.

Klimaloftet is Norway's climate campaign from the government and Ministry of the Environment. The aim is to create an understanding and commitment to climate issues and to contribute to reducing emissions. Scandic is one of the Ministry of the Environment's corporate partners and is to participate in the design of a powerful concept for Klimaloftet.

Scandic is one of the founders of the Stockholm Water Prize. Each year the prize is awarded by the Stockholm International Water Institute during World Water Week, which is visited by researchers and experts from all over the world.

In 1994, Scandic's environmental work was introduced in full force. Nordic Swan Ecolabel, also known as Svanen (the Swan), has been a very important corporate partner from the start. More than 4 out of 5 of our Nordic hotels are eco-labelled and the proportion is growing all the time. Swan is the toughest eco-labelling, and the official Nordic Ecolabel, founded by the Nordic Council of Ministers. Some of the many more benefits to work with Nordic Swan Ecolabel are:

• Independent third party certification, Type 1
• Overall perspective with tough criteria requirements (energy, water, chemicals, waste management and recycling)
• Mandatory limit values that all must pass
• One of Sweden's most well-known brands (96%) with extensive marketing communications
• An important sustainability tool for public and private procurement/purchases

We also select suppliers and products labelled with the Nordic Swan Ecolabel or the EU Ecolabel, everything from furnishings to printed materials and cleaning chemicals. Together with our suppliers, we strive for an increased number of eco-labelled products at our hotels.

You will find the EU's official labelling of organic food in our breakfast buffets, amongst other places.

In Norway, Scandic cooperates with Debio with the goal of ensuring the organic food in the country. Scandic's breakfast in Norway is certified by Debio.

In Finland. we co-operate with Luomu. The organization's main goal is to promote organic products as part of Finnish food culture.

At Danish Scandic hotels, you see the Ø-labelling of organic food and beverages. It was introduced in 1989 and guarantees that the product is approved by the Danish authorities. The organization works with the entire chain from production to consumption.

It is important to us that we seek balance in the Earth's resources. Therefore, we always follow the WWF's guidelines for sustainable fisheries. We also participate each year in WWF's Earth Hour demonstration to show the seriousness of the climate issue.

The Fairtrade label is an ethical and social label for human rights. Through the purchase of Fairtrade products, democracy and non-toxic cultivation are promoted, as well as work against child labour and discrimination. We only serve Fairtrade coffee at our hotels in Finland, Norway, Germany and Sweden.

UTZ guarantees that the coffee has been grown with social and environmental responsibility, and the coffee can always be traced to a country and its farmers. All the coffee we serve in Denmark is UTZ certified.

Thanks to the cooperation with Lazarushjalpen, many socially deprived children will at least receive one Christmas present. This partnership exists in many areas of Sweden today.

Retoy is a Swedish organization that arranges toy exchange days and play days, with a focus on children's rights. When they visit Malmo, Gothenburg and Stockholm, we usually help with overnight stays.

When disasters happen in the world, we usually make a contribution to Save the Children, and also ask for help from our team members and guests to raise funds.

We are involved in the local community around each hotel in each country. Together with our key corporate partners in the form of companies, organizations and real enthusiasts in our vicinity, we work to create a good society.

Over the years, we have supported a variety of exciting and important initiatives in sustainability. Including:

• Polytechnic Society – Engineering students from the Danish Technical University test their inventions and practical sustainability solutions at the Roskilde Festival.
• Quick Response – Journalists who expose, debate and educate about discrimination in the media.
• Miljoresurs Linne - Competition between catering colleges in environmentally friendly food preparation.
• Copenhagen Business School – Educating 18,000 students to become sustainability ambassadors with a focus on enterprise opportunities.
• KFUK-KFUM Sparreviken's camp – A camp for children with an immigrant background where they can enjoy spending time outdoors with other children.
• KFUM Umea – 15 days of relaxation, summer jobs and courses in the countryside for unaccompanied under-age refugees.
• Consumentor/Shopgun – Information on the ethical, environmental and health-related effects of consumer goods distributed via the internet and mobile phones.
• Rattviseformedlingen (Equalisters) – Helps companies and organizations find special people and under-represented groups for recruitment, lectures, etc.

Sponsorship is part of our total market communication, working in tandem with Scandic’s other marketing activities. Sponsorship is a commercial exchange and assumes a reasonable return commitment to balance out the investment.

The purpuse of our sponsorship is::

• To promote the Scandic brand
• To strengthen our image with the public
• To create new business opportunities
• To deepen and improve our contact with our customers

Scandic avoids:

• Anything associated with brutality, danger or violence
• Political or religious groups
• Activities which clearly damage the environment
• Anything linked with tobacco and alcohol
• Passive and routine donations

Scandic currently sponsors:

Dansk Håndbold Forbund
Scandic is Official DHF Partner and DHF Business Partner of the Danish Handball Federation.

The Finnish Hockey League
Scandic is an official partner of the The Finnish Hockey League.

The Finnish Football Association
Scandic is an official partner of the The Finnish Football Association.

Finnish Basketball Association
Scandic is an official partner of the Finnish Basketball Association until 2025.

Finnish Handball Federation
Scandic is an official partner of the Finnish Handball Federation.

Helsinki Olympic Stadium
Scandic is an official partner of the Helsinki Olympic Stadium.

Finnish Sports Confederation and Team Finland
Scandic is the official partner and host of the Finnish Sports Confederation and Team Finland in 2024-2026.

Finnmarksløpet
Scandic is an official Elite partner.

Norwegian Sports Confederation and Olympic and Paralympic Committee
Scandic is an official main partner.

Norwegian Ski Federation
Scandic is an official partner to NSF Cross-Country Women Elite and Para Elite.

Norwegian Ski Federation Freeski
Scandic is an official partner.

Norwegian Handball Federation
Scandic is an official sponsor of both teams.

Norwegian Chefs' Association
Scandic is an official main partner.

Rosenborg Ball Club
Scandic is an official main partner.

Swedish Football Association
Scandic is a national partner of the Swedish Football Association, which includes elite football, the leagues Allsvenskan (men), Superettan (men) and Allsvenskan (women), plus the national team, the youth team and Football for All.

Swedish Handball Federation
Scandic is an official supplier to the Swedish Handball Federation.

Swedish Ice Hockey Association and Swedish Hockey League
Scandic is an official supplier to the Swedish Ice Hockey Association and the official hotel chain of the Swedish Hockey League.

Swedish Ski Association
Scandic is an official supplier to the Swedish Ski Association, which covers both cross-country and alpine skiing.

Swedish Sports Confederation
Scandic is a partner of the Swedish Sports Confederation, which is an umbrella organization for the whole Swedish sports movement. Scandic offers sport rates for all sections of the confederation. The main task of the confederation is to support the member associations and represent the sports movement in contacts with companies, public agencies, politicians, etc.

Swedish Sports Organization for the Disabled and Team Paralympics
Scandic is an official supplier to Team Paralympics in Sweden. The Swedish Sports Organization for the Disabled organizes activities for people with physical disabilities, impaired sight and intellectual disabilities within 17 sports. The organization also fulfils the role of Sweden's Paralympic Committee, with responsibility for paralympic sports.

Unity Arena
Scandic is an official partner.