Celebrating 150 years
Grand Hotel has been a grand venue, a gathering place, and a home for artists, thinkers, and creators for 150 years. Using artificial intelligence, we recreated special moments dating all the way back to 1874 in honor of Grand's rich history.
The anniversary campaign in 2024 aimed to recreate original art epochs, details, and historical moments that have taken place at the hotel.
Confectioner Julius Fritzner opened the hotel in 1874, and in January 2024, the focus was on this particular event. The opening came to life through a campaign video where AI used the brushstrokes of that era to showcase the occasion. This involved creating many images with subtle nuances that were eventually stitched together into a film. To bring out the distinctive features of that time, the AI generator was filled with information and characteristics from various art epochs that have dominated throughout Grand Hotel's history, as well as colors, brushstrokes, and other details that characterize the period.
The 150th-anniversary celebration kicked off in January and continued month by month throughout 2024. The doors were open to the people of Oslo, and it was possible to participate in a variety of exciting events throughout the year.
Grand Hotel is a unique hotel both nationally and internationally, and throughout 2024, we highlighted the history, the people, and the cultural significance of this splendid hotel through innovative campaigns and inspiring events.