The Sports Parent of the Year 2024 was Linda Åström from Umeå.
At Scandic, we love sports and are proud to have hosted everyone from the smallest kids to the biggest stars over the decades. We want to celebrate the volunteers who keep the community sports scene alive. With a record of over 2,600 nominations, we proudly presented the fantastic winner of 2024, Linda Åström from Umeå,
Linda Åström Årets sportförälder 2024
Through her role in the Björklöven U14 team, Linda creates a safe and joyful environment where young people can grow both on and off the ice. As an "extra mom" to many, she has built a strong sense of community and given the hockey team the conditions to focus on what matters most - the joy of the sport.
Linda received several prizes after winning the Sports Parent of the Year 2024. Tickets for the team to a sports event in Sweden and an overnight stay at one of Scandic's hotels. It also included VIP packages, a gala dinner at the yearly Idrottsgalan, plus another overnight stay at any Scandic hotel, and a leadership training session with SISU sports educators.
Here you can see all 10 finalists for the Sports Parent of the Year 2024.
2nd place, Maria Andersson from DFK Katrineholm, and in 3rd place, Jan Palmér from Bollnäs Figure Skating Club.
There is a lack of volunteers in sports, and without volunteer engagement, there is no sports movement in Sweden. We want to celebrate all those who get involved. They contribute not only to the daily operations of the 18,369 sports clubs in Sweden today but also to promoting the joy of movement and community. Together, they enable over 55 million participation opportunities per year. Every effort makes a difference, big or small.
A sports parent can be a coach involved in children's or youth sports, a grandmother, a parent, a neighbor, or simply anyone who goes the extra mile.
Scandic, Sports Parent of the previous year, and the Swedish Sports Confederation.
About the competition
The 1st prize in the Sports Parent of the Year 2024 consists of tickets for the team for up to 20 people to a sports event in Sweden, an overnight stay at a Scandic hotel. For the Sports Parent of the Year and a friend, it also includes two VIP packages including a gala dinner at the Sports Gala 2025 in Stockholm and an overnight stay at any Scandic hotel. The value amounts to 45,000 SEK and cannot be exchanged for cash if not used and must be used within one year from the date of issue and is valid on weekends (Fri-Sun) and school holidays. The winner is responsible for travel costs and any prize tax. The jury's decision cannot be appealed.
The finalists are presented on Scandic's website and external media with photos and motivations. Therefore, you will need to send in a photo if your candidate is one of the 10 finalists. The winner will be notified in January 2025 and presented in Scandic's digital channels and external media. The competition is conducted by Scandic Hotels AB, Box 6197, 102 33 Stockholm.