NEW SCANDIC HOTELS in FInland
Cumulus hotels and has been turned into Scandic Hotels in the largest ever rebranding project in the Finnish hotel sector.
Recycling hotel material
Rebranding started in February 2018, and in connection with it, all hotel products and materials will be changed to the Scandic brand, including the signs.
Most of the Cumulus materials has been recycled. “The recycling of the room bins and hangers has caused most hassle. We’ve got approximately 29000 hangers and 6000 bins to give away at Cumulus hotels", tells Christer Skjäl, District Director at Scandic. For example Cumulus City Hämeenpuisto’s hangers will be donated to Tampereen Työväen Teatteri theatre and part of the bins to a local animal welfare organisation.
As a hotel guest, you can enjoy the following in our new hotels from the first day:
- Breakfast buffet
- Scandic Friends member benefits
- Free and unlimited WiFi
- FACE bathroom products
- Welcome gifts for children and their own menu in the restaurant
Classic names will be kept
The purpose behind the new hotel names is to help the customer to select a hotel best suited to one’s own needs. The traditional names of the classic hotels will be kept and new names have been taken into account the hotels’ history and local special features.
The hotel location will be also visible in the name. For example, the name of the hotel located closest to the city center will contain the word “City”, and similarly the hotel located closest to the railway station will contain the word “Station”. In big cities such as Helsinki and Tampere, the hotel names may also show that they are located in a certain city district or in the vicinity of certain parks.
Cumulus hotels that are transferred under the Scandic brand:
The names of the hotels in the Intercontinental Hotels Group that are a part of the acquisition will remain the same. Therefore, the names of the hotels operating under the Holiday Inn, Crowne Plaza and Indigo brands will not change.
Scandic announced the acquisition of the Restel hotel business on 21 June 2017. The Finnish Competition and Consumer Authority approved the purchase on 5 December 2017.